Passing the Left Bank, a brasserie on Santana Row in San Jose, it’s easy to forget you’re not in Paris. The street scene is a freshly concocted recreation of a French boulevard, or… is it an Italian plaza? A few steps further and you’ve entered Sino, artistic chef Chris Yeo’s hip interpretation of a metropolitan Asian bistro with dim sum carts swirling about richly minimalist ruby, gold and bronze booths. No, you’ve been transported to Beijing’s poshest restaurant… or have you? Meanwhile, at El Jardin in Santana Row park, a Latin jazz trio plays, reminiscent of an evening in Buenos Aires… or not.
There are so many sensory experiences along San Jose’s themed shopping and dining district called Santana Row, that it’s understandable why so many first-time visitors might become confused about where they are. In creating Santana Row, some of the world’s best urban experiences were fused, generating a new place that defies categorization Mint Juul pods . More than a shopping district, it is a community with parks, townhouses and a hotel. Facades of the five-story buildings along the boulevard hint stylistically that Santana Row evolved over the past century. A pseudo art deco frieze atop one of the false fronts heroically declares “DeForest” hinting that some industrial plant once occupied the building in the 1930s. The consistent height of the buildings along its 1500-foot “Main Street” shocks one’s senses after arriving from sprawling Silicon Valley where building height seems constrained only by purpose. Suddenly, you’ve entered an urban canyon as is common in European cities.
Santana Row’s developer set out to redefine the urban neighborhood, by salvaging its best characteristics and filling its street-level spaces with chic shops and gathering spots that would attract upscale tenants and residents. The strategy worked. Santana Row is home to such famous names in fashion as Gucci, Tommy Bahama, Ann Taylor, Burberry and Brooks Brothers. Discriminating diners are attracted to such one-of-a-kind restaurants as Tanglewood where inventive forms of “comfort food” are served in what General Manager Andy O’Day calls “Spirited American Cuisine.” Entrees include such unusual items as “Coca-Cola Braised Pork Belly” or “Buttermilk Fried Wolfe Quail” served with honey-buttered mini biscuits, American culinary legend James Beard’s favorite biscuit.
Just like Tanglewood’s menu, everything about Santana Row is completely new and yet, also, remembered vaguely. We’ve been here before… somewhere in our imagination. That sense of familiarity amidst the surreal is the result of a wholly California invention… the theme park. Santana Row is an adult evolution of the theme park, where an idealized, proverbial environment is created for our enjoyment. It stands to reason that the state where the theme park was invented (Disneyland, 1955) would also extend its affection for whimsy to shopping. Throughout the golden state, shopping is more than what is inside the store. It’s the experience that goes with it.
If San Diego was the birthplace of California, then Old Town San Diego – the city’s historic pueblo dating from 1769 – is the birthplace of themed shopping. Here in 1968, California established a state historic park to preserve its first downtown. Today, 27 early-1800s homes, a one-room school house, the first church in San Diego and government buildings are preserved. Scattered among the historic buildings once-derelict motels and shops have since been transformed into Mission-revival adobes containing 106 shops and 12 art galleries that bring life to the museum-like quiet of the state park by selling colorful south of the border crafts, clothing and treasures. On visiting Old Town, a government official from Mexico was overheard saying to another of his colleagues, “The Americans are even doing Mexico better than us.” Patio restaurants amidst the themed shops resonate with the happy sounds of Mariachi musicians as they entertain diners and stroll beneath columned arbors draped with magenta bougainvillea.
Beyond the limed walls and red tile roofs of Old Town, the maritime history of San Diego (home to the U.S. Navy, America’s tuna fleet, cruise ships and numerous yacht clubs) is celebrated at Seaport Village. A contrast of silvery-black weathered buildings and colorfully painted salt box structures provide a nautical flair along the waterfront. Lushly landscaped paths wind past curio shops and eateries and along San Diego Bay where benches provide good spots to watch passing sailboats and warships.
Further up the California coast in Orange County’s Newport Beach, coastal life is the theme of Fashion Island, an enclave of Mediterranean style with splashing fountains and a signature koi pond. The first impression one has on entering Gary’s Island – one of three local Gary’s stores in the mall – is the brilliance of the apparel’s tropical colors: turquoise and yellow, pink, and lime. While, at Lola Rouge Kids, designer fashionistas aged 6 to 16 go “gahgah” over its trend-setting party wear. Clearly, you’re not in London any more. Though, if you seek more conservative rags to don, explore Orange County’s only Bloomingdale’s or Neiman Marcus among Fashion Island’s 200 specialty stores.
The granddaddy of California’s destination shopping centers is Costa Mesa’s South Coast Plaza. Although sleek South Coast Plaza does not fit categorization as themed shopping, because it is such a favorite of travelers (24 million shoppers a year) it deserves a spot on any review of what makes California shopping special. South Coast Plaza’s distinction is its unusual concentration of the most glamorous names in design: Tiffany & Co., Valentino, CHANEL, St. John, Hermes, Dior, Hugo Boss, Louis Vuitton and Giorgio Armani to name a few (there just isn’t space here to name them all). More than a shopping center, South Coast Plaza’s 280 stores elevate shopping to the level of performance with their showmanship and the center’s five valet parking stations and five concierge desks that will arrange dinner reservations or theater tickets, if you can bear to stop perusing the stores.